A useful starting point
- A defined installation territory
- Capacity to take on additional estimates and jobs
- A team responsible for estimates and sales
- Willingness to fund an agreed advertising plan
- Ability to share pipeline and sales updates
Investment
Know what you’re committing to.
The right engagement starts with a clear scope, a realistic advertising plan, and agreed responsibilities. Here is how we approach the investment.
Program investment
Pricing follows
the agreed scope.
Program investment depends on the scope and market. Qualified companies receive exact pricing after we review their market and current growth system.
We review the service area, installation capacity, existing tools, and work needed to connect acquisition and follow-up. That review informs a written proposal, rather than a price that assumes every company starts in the same place.
Advertising spend is separate from program/service fees. The proposal defines the engagement and identifies applicable tool or platform costs before you decide.
Who the program is for
Capacity to install.
Willingness to work the system.
The program is intended for operating residential standby generator installation companies in the U.S. and Canada that can fulfill additional work and keep sales outcomes visible.
What we review together
- Your current lead sources and response process
- Homeowner contact and appointment handling
- Installation economics and capacity
- Existing CRM, pages, and advertising accounts
- Whether the program and guarantee requirements fit
The scope
What gets built and managed.
01
Acquisition & funnels
Meta campaign setup and management, creative testing, generator-specific landing pages, local customization, qualification forms, and CRM connections.
02
CRM buildout & conversion
A GoHighLevel-based CRM configured for your business, with contact organization, pipeline stages, and custom automations built inside the CRM. SMS/email, tasks, reminders, and nurturing are tailored to your process and refined around what works. Human follow-up handles contact and appointment booking.
03
Appointment & nurture
Confirmations, reminders, cancellation handling, no-show recovery, tasks, follow-up sequences, and longer-term lead nurturing.
04
Visibility & support
Acquisition and funnel reporting, lead and appointment visibility, source attribution where supported, account updates, direct Slack support, and ongoing optimization.
Advertising budget
Agree on a plan
your business can support.
Budget decisions need to account for your service area, local opportunity, capacity, sales economics, and the quality of your current conversion process. More spend is not automatically the right first change.
We discuss the starting budget and review approach before launch. The advertising spend is paid separately from program fees and is not covered by the program-fee refund.
Read the budget readiness guideImplementation expectations
A launch is a series
of working handoffs.
We agree on scope and implementation timing after reviewing your current setup. Access to accounts, approved business information, brand assets, service areas, availability, and messaging requirements all affect readiness.
Before launch, we test the path from a form submission through CRM routing, messaging, human contact handling, and appointment workflows.
During the engagement, your team handles estimates, sales, and installation, funds the agreed advertising plan, and keeps pipeline and revenue information current. The five simple guarantee requirements are explained below.
$150K
in new standby generator sales.
Within 90 days.
We handle the marketing system.
You handle the leads and installs.
Our guarantee
Add $150,000 in new standby generator sales within 90 days, or we refund your Surge & Scale program fees.
To keep the guarantee fair for both sides, we just ask that you:
Respond quickly
Call at least 90% of new qualified leads within 15 minutes during normal business hours.
Follow up consistently
Don’t give up after one missed call. Work the leads using the follow-up process we set up together.
Keep the agreed ad budget active
Maintain the agreed campaign spend so the system has a fair chance to perform.
Keep sales tracking reasonably up to date
Keep the CRM updated enough that leads, appointments, sales, and revenue can be measured fairly.
Have capacity to take on new installs
Be operationally able to accept the additional generator work the system is designed to create.
That’s it. If you do your part and the system doesn’t produce the agreed result, we stand behind it.
Guarantee applies to eligible Surge & Scale program fees. Advertising spend and third-party costs are separate and are not refunded. Complete terms are outlined in the service agreement.
Useful answers
Before we talk.
The practical details behind the offer.
Is advertising spend included in the program fee?
No. Advertising spend and third-party costs are separate and are not refunded under the program-fee guarantee. The agreed scope and proposal identify program fees and applicable costs before you commit.
How long does implementation take?
Timing depends on the agreed scope, current tools, account access, approvals, and messaging readiness. We define the implementation plan before work begins rather than publishing a timeline that assumes every business has the same starting point.
What will the application help establish?
It gives us your company, service area, capacity, current lead sources, and main bottleneck. The next conversation covers fit, scope, responsibilities, budget, pricing, and the signed agreement’s measurement and guarantee requirements.
The next step
Start with fit. Then discuss the numbers.
Tell us enough about your operation to make the next conversation useful.
Add $150,000 in new standby generator sales within 90 days, or we refund your Surge & Scale program fees. See the five fair requirements.Eligible program fees only. Advertising spend and third-party costs are separate and are not refunded.