Funnels & qualification
Give the homeowner
a clear next step.
A Meta ad creates interest. A focused generator landing page explains the offer and turns that interest into useful information for a real conversation.
A page with a specific job
The ad and the page
should tell the same story.
A homeowner responding to a standby generator offer should arrive at a page about that offer—not a general list of every service your company provides.
We build generator-specific landing pages with local and service-area customization. The page explains what the next step involves, answers relevant questions, and leads into a qualification form that connects to the CRM.
On mobile, the form needs to be readable, easy to complete, and clear about how the homeowner will be contacted. The goal is an inquiry your team can use.
Qualification happens in the form
Better context for
the first conversation.
The exact questions are tailored to your operation. These are examples of the information a generator inquiry may need.
Service location
Check whether the property is in your installation territory.
Where is the property located?
Property context
Give the person calling useful context about the project.
What type of home is the installation for?
Project timing
Understand whether the homeowner is ready to talk or still planning.
When are you considering an installation?
Contact details
Support a clear contact and follow-up process.
What is the best phone number and email to reach you?
Illustrative topics. Form fields, consent language, and routing are agreed during implementation.
The connection is part of the build
A submission should start the process.
CRM routing
The contact and inquiry enter the CRM with the information needed for follow-up and pipeline visibility.
Immediate acknowledgment
A submission-triggered SMS/email acknowledges the request and explains the next contact step.
Human follow-up
A person reaches the homeowner, works from the form context, and manually books the estimate appointment.
Funnel improvement
We review campaign and form performance together. If the page or qualification step is the weak point, it becomes part of the optimization work.
Useful answers
Before we talk.
The practical details behind the offer.
Is this a replacement for my company website?
A focused acquisition funnel serves a specific advertising offer. Your main company website still has a separate role in explaining your business, services, and credibility. We review the relationship between the two during planning.
Does the form automatically approve or reject homeowners?
The form gathers qualification information. The exact fields and service-area handling are agreed with you. Human follow-up reviews the inquiry and handles the appointment conversation.
Do homeowners self-book?
The current service uses human appointment-setting follow-up. A person reaches the homeowner and manually schedules an appointment; confirmations and reminders then support the visit.
The next step
Build a better first handoff.
We’ll review what your current landing page captures and what happens after the form comes in.